A travel planner, an interior practice, a fragrance brand and a veterinary clinic do not need the same website. Presenting their projects, however, benefits from a recognisable RDBK framework.
Our case-study work became a useful design question of its own: how much consistency helps a reader, and where should the story take over?
We kept the entrance familiar
The shared hero gives each project a clear introduction. Business context, our role and the live-site action stay easy to recognise. Readers do not need to learn a new set of page controls every time they open another case.
That leaves the body free to explain what was particular about the work.
We gave the evidence a different rhythm
For Yalla Moments, the story moves from destination discovery into a planning conversation. Binnenlijn needs room for portfolio presentation and the thinking behind a finished interior.
Nottava brings product discovery and purchasing decisions into the foreground. Pico Vet centres practical service information, appointment requests and a bilingual audience.
The same broad questions apply—what was needed, what changed and what came out of it—but the relevant examples and image positions differ.
We made the editorial parts editable
Headings and image captions should say something specific about the project. Their placement should follow the story they illustrate. We added those controls to the existing case-study editor rather than building a separate system for each business sector.
A future project can use the same framework without being forced into a travel or perfume-shaped page.
We kept results readable
A percentage needs context. Before-and-after tables let readers see the underlying figures. Measurement notes explain what a request or sale represents. A projection should remain distinguishable from an observed result.
The design does not need to make every paragraph compete for attention. It needs to make the reasoning visible and the evidence easy to follow.
That is the balance we are aiming for: a familiar way into four genuinely different stories. Explore the work collection and follow the decisions, not just the opening photograph.
