Inside the Studio
Teaching Rico to stop turning every conversation into an enquiry
A look behind our assistant’s personality: fewer sales questions, better listening and a clearer line between chatting and submitting a request.
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Featured insight
Website quotes in Belgium: what are you actually paying for?
Three quotes, three very different totals. Here is how to compare website proposals without comparing apples with an entire fruit shop.
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AI chatbot or contact form: does your business need both?
One helps visitors explore. The other gives a request a clear shape. Choosing well starts with the job you need each one to do.
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Local SEO in Belgium: start with the business people can actually find
Clear service areas, useful pages and genuine local evidence are a better foundation than repeating city names until everyone is tired.
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Website animation should earn its place
Movement can give a website character. It should also leave visitors in control, keep content readable and work on an ordinary phone.
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Behind three languages: the button is part of the translation too
How we approach English, French and Dutch across the website, from tone and page links to the confirmation email at the end.
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A bilingual website in Belgium needs more than a language button
French, Dutch, English? Plan the full visitor journey before translating your homepage and hoping the rest will follow.
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What belongs in a business chatbot budget?
The subscription is only one line. Plan the knowledge work, integration, usage controls and ongoing care before comparing offers.
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Before adding an AI assistant, tidy up what it knows
A better chatbot starts with clearer business information: services, boundaries, current facts and an honest way to handle an unknown answer.
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Your menu is not your company filing cabinet
Organise a service website around what visitors need to find, rather than asking them to understand your internal departments first.
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Four businesses, one case-study framework: what we kept the same
Travel, interiors, perfume and veterinary care share a place in our portfolio. Their stories need different evidence, not four unrelated websites.
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What should you never put in a website chatbot?
An assistant can help with a question without needing passwords, medical records or the private details of someone else’s business.
Read the insightYou’re all caught up.
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