Niche Perfumery — European E-Commerce
Nottava
You can't smell a website. So we designed for everything else.
- Business
- Niche Perfumery — European E-Commerce
- Our role
- Strategy, design & development
01
Selling fragrance online is a peculiar challenge.
People choose perfume through emotion, memory and instinct.
They remember the feeling of a scent long after they've forgotten its ingredients.
But when someone discovers a fragrance online, they cannot experience the very thing they're considering buying.
For Nottava, a niche fragrance house built around distinctive scents and considered storytelling, this presented an interesting challenge.
How do you make an invisible product feel tangible, while keeping the shopping experience effortless?
02 The experience
Four fragrances. Four different personalities.
Rather than overwhelming visitors with a large catalogue, we built the experience around Nottava's signature collection.
Each fragrance has its own story, visual atmosphere and personality.
Photography, composition and concise descriptions communicate the character of each scent, while clear product information helps visitors compare their options.
The result combines editorial storytelling with practical product discovery.
The digital experience
An introduction to four personalities.
The collection gives each fragrance a distinct atmosphere, while keeping product discovery clear and the route into the shop straightforward.
03
Designing for discovery, not just transactions.
A good product page answers practical questions. A memorable one also makes the product desirable.
We brought both together.
Each fragrance page introduces the scent through its atmosphere, notes and composition before presenting sizes, pricing, delivery information and purchasing options.
For visitors who don't know where to begin, a guided fragrance finder helps narrow the collection using familiar preferences rather than specialist terminology.
A closer look
Desire, down to the details.
Scent notes and storytelling sit alongside sizes, prices and delivery information. The product page answers practical questions without losing the character of the fragrance.
04
From curiosity to checkout.
The shopping experience was designed around clear decisions.
Selecting a fragrance, choosing a size, adding it to the bag and understanding delivery should never interrupt the atmosphere established by the brand.
We also gave Nottava's discovery set a prominent place, offering a more approachable way to explore the collection.
Made for the way we browse
Find your scent. Keep the feeling.
The guided fragrance finder starts with familiar preferences, then helps visitors explore a recommendation and continue towards their bag.
The results
The commercial picture
Monthly averages · Before & after
- monthly product revenue
- +47%
- orders
- +40%
- additional monthly product revenue
- €4,318
| Metric | Before | After |
|---|---|---|
| Website sessions | 8,000 | 9,200 |
| Orders | 112 | 157 |
| Purchase conversion rate | 1.40% | 1.71% |
| Average order value | €82 | €86 |
| Monthly product revenue | €9,184 | €13,502 |
At the same sustained monthly increase, the annualised difference would be €51,816 in product revenue.
Amounts are before VAT, refunds, discounts and operating expenses. Revenue and order figures relate to completed transactions; analytics provides context on the customer journey.
The result
Nottava's digital experience balances two important ambitions.
It gives the fragrances a distinctive identity and emotional presence, while offering customers the confidence and clarity needed to buy online.
Every interaction supports the product without distracting from it.
Some things are difficult to describe.
Discovering them shouldn't be.
Another perspective
Pico Vet
View case study
Your next chapter
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Something to build, something to rethink, or an idea you can’t quite put into words yet. Tell us where you are. We’ll work out the next step together.