- Business
- Interior Design — Antwerp, Belgium
- Our role
- Strategy, design & development
01
Some spaces don't need an introduction.
You walk into a room, and everything feels considered.
The materials, the proportions, the light. Nothing seems accidental, even when the result feels effortless.
That same philosophy sits at the heart of Binnenlijn, an interior design practice focused on thoughtful residential and commercial spaces.
The challenge was to translate that approach into a digital experience that communicated more than beautiful interiors.
02 The brief
Let the work lead. Make the expertise visible.
An interior design portfolio creates an immediate impression, but prospective clients need more than inspiration.
They need to understand how the studio works, what kinds of spaces it designs and whether it would be the right partner for their project.
We developed a visual direction that gave Binnenlijn's projects room to stand on their own while making the thinking behind them more accessible.
03
A quieter visual language
The design takes its cues from architectural publications.
Large photography, carefully balanced layouts, understated typography and warm neutral colours define the experience.
We avoided unnecessary decoration and let proportion, detail and spacing create the personality.
The digital experience
Room for the work to speak.
The portfolio leads the experience. Generous imagery and a restrained hierarchy let visitors explore the spaces before looking more closely at the practice.
04
Projects, not just pictures
Instead of building a conventional image gallery, we organised the portfolio around project stories.
Each project introduces the space, the brief and selected design decisions.
Photography is supported by short explanations that show the work behind the finished interior.
Visitors can explore projects by category, making it easier to discover examples relevant to their own plans.
A closer look
The thinking behind the finished space.
Project stories bring the brief, materials and design decisions together, giving prospective clients more to consider than a gallery of beautiful rooms.
05
Making the next step feel natural
A new interior design project starts with a conversation.
We created a straightforward consultation journey where visitors can explain the type of space they're working with, their project location, approximate scope and preferred timeline.
The experience prioritises Dutch while providing an English version for an international audience.
Made for the way we browse
A portfolio that travels well.
Project categories and a clear consultation route stay within easy reach on a smaller screen.
The results
The numbers
Monthly averages · Before & after
- consultation enquiries
- +77%
- qualified project opportunities
- 2×
- enquiry conversion rate
- 1.67%
| Metric | Before | After |
|---|---|---|
| Website sessions | 1,100 | 1,380 |
| Consultation enquiries | 13 | 23 |
| Enquiry conversion rate | 1.18% | 1.67% |
| Qualified project enquiries | 7 | 14 |
The comparison represents 10 additional consultation enquiries each month, of which 7 are qualified.
Qualified opportunities are assessed by project location, scope, expected timeline and suitability for the practice.
The outcome
Binnenlijn's digital presence is designed to feel like the studio itself: thoughtful, considered and confidently understated.
The work remains the centre of attention, while visitors gain a clearer understanding of the expertise behind it.
Beautiful spaces deserve thoughtful presentation.
Another perspective
Nottava
View case study
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Something to build, something to rethink, or an idea you can’t quite put into words yet. Tell us where you are. We’ll work out the next step together.