SEO, AEO and GEO describe overlapping attempts to help people discover a business through search engines and AI-generated answers. The labels can be useful. They can also make a fairly practical job sound like a secret society.
For a service business, begin with an answer that a potential customer can understand and verify.
Make the business understandable
Explain what you do, who it helps, where you genuinely work and how a project starts. Give each main service a useful page. Keep important information in readable text rather than only inside an image or animation.
Answer concrete questions: what information is needed for a quotation, what changes the scope, and what is included after launch? Clear boundaries are useful information too.
Add something that belongs to your experience
A project story can explain an actual decision, constraint and result. A process article can show a checklist you really use. Those details give readers more than another summary of the same general advice.
Distinguish measurements from projections, and cite outside sources for claims that need them. Do not invent figures to make a paragraph look authoritative.
Keep the technical route open
Pages need accessible links, sensible titles and the appropriate indexing settings. Language versions should lead to their equivalents. Any structured data should describe what readers can actually see.
Google’s AI search guidance says no special additional optimisation is required for its AI features. There is no magic file that buys a citation.
Measure what matters to the business
Watch relevant search queries, useful landing pages and enquiries. If you monitor AI mentions, record the question, date and tool: results can vary. A mention is not automatically a client or a stable ranking.
Pick one service page and one real customer question. Improve the answer, support it with evidence and connect it to relevant work. That is a more productive first task than chasing every new acronym.
Our local SEO guide applies this approach to Belgian service searches; our client cases provide the project context.
