Services

One website service. Three ways to start.

RDBK structures the engagement around the condition of the business and its current website — then adds the design, development and functionality the project actually needs.

The starting point is the situation

Refresh, Custom and Signature are not three rigid packages. They describe how much of the existing digital foundation is useful, how much needs to change and how ambitious the experience needs to become.

Choose the situation

The right scope starts with what is already there.

01 Existing website

Website Refresh

Keep the useful foundation. Replace what no longer fits.

For businesses whose website still contains useful content, assets or structure, but the presentation, mobile experience, hierarchy or enquiry journey has fallen behind the business.

May involve
  • Visual direction
  • Structure & hierarchy
  • Mobile experience
  • Enquiry journey
  • Performance
  • Technical implementation
From €1,000 Discuss this scope

Refresh only makes sense when enough of the existing foundation is still worth keeping. If structure, positioning or functionality needs major reconstruction, the project moves into Custom Website scope.

02 New direction

Custom Website

Build again around the business as it works today.

The main RDBK engagement. For businesses replacing a website completely, building a proper one for the first time, or needing substantial changes to structure, customer journeys and digital direction.

May involve
  • Information architecture
  • UX
  • Custom design
  • Responsive development
  • CMS & content migration
  • Forms, analytics & launch
From €1,800 Discuss this scope

The published starting price represents the simplest commercially legitimate custom website. It is a starting point, not an average price or a ceiling.

03 More expressive

Signature Website

Give the digital experience more room to create distinction.

For projects where art direction, storytelling, motion and interaction need to become a stronger part of how the business is perceived online.

May involve
  • Deeper art direction
  • Custom interaction
  • Motion & transitions
  • Storytelling
  • Unusual compositions
  • Individually composed screens
From €3,000 Discuss this scope

Signature means greater creative ambition. It does not automatically mean greater functional complexity: a visually simple platform can still be technically more complex than an expressive website.

Custom scope

Some projects need a website. Others need the system around it.

Booking flows, campaign sites, portals, integrations, automation and unusual web functionality can be scoped around the requirement itself. This is not a fourth package — it is the route for work that should not be forced into one.

Digital Systems Custom scope
Discuss a custom scope
Example capability layer Booking, CRM, automation and connected journeys.

Capabilities

The service is the engagement. These are the tools inside it.

If the website needs to do more than display information, RDBK can build the functionality around the journey. Capability does not mean every project needs everything below.

01

Strategy & structure

Make the site easier to understand before making it prettier.

  • Website strategy
  • Information architecture
  • UX
  • Content hierarchy
  • Customer journeys
02

Design

Give the business a digital expression that matches its actual quality.

  • Visual direction
  • Responsive UI
  • Interaction design
  • Motion
  • Digital art direction
03

Development

Build the interface around the project instead of forcing the project into a generic system.

  • Custom development
  • CMS functionality
  • Forms & search
  • Filtering
  • Custom business logic
04

Booking & systems

Connect the visitor journey to what needs to happen behind the website.

  • Appointments & availability
  • CRM
  • Payments
  • API
  • Third-party systems
05

Multilingual & content

Keep the information coherent when language, audience or market changes.

  • FR / NL / EN
  • Content structure
  • Copy editing
  • Copywriting when scoped
  • Asset sourcing
06

Technical quality

Make the finished website fast, usable, measurable and ready to operate.

  • Accessibility
  • Performance
  • Technical SEO foundations
  • Analytics
  • Deployment

How the work moves

A continuous process, not five disconnected handoffs.

  1. 01

    Understand

    What the business does, what the current website gets wrong and what the project needs to change.

  2. 02

    Shape

    Structure, journeys, priorities and visual direction are defined before production gets expensive.

  3. 03

    Build

    Design and development move together so the finished system matches the decisions made earlier.

  4. 04

    Launch

    Responsive QA, performance, analytics, forms and launch details are checked before the site goes live.

  5. 05

    Care

    The relationship can continue after launch for maintenance, improvements and the next stage of the site.

Investment

Starting prices are useful. False precision is not.

The starting point tells you whether RDBK is in the right commercial range. The final scope is then shaped around the actual website, content and functionality required.

What can increase the scope
  • Scope & unique layouts
  • Languages
  • Content & copy
  • Functionality
  • Integrations
  • Creative depth & motion
Website Refresh From €1,000
Custom Website From €1,800
Signature Website From €3,000

After launch

Care is part of the website lifecycle.

Maintenance, monitoring, small improvements and ongoing digital support can continue after launch. The level of care depends on how active and important the website is to the business.

The appropriate care option is confirmed with the project scope.

FAQ

Before the scope is clear.

Refresh works when there is enough useful structure, content and material to retain. If the site needs major changes to positioning, information architecture, content, journeys or functionality, Custom Website is usually the more realistic scope.

Because size alone does not determine the work. Languages, content, unique layouts, functionality, integrations, animation, booking, timelines and technical requirements can change the scope substantially.

Yes. A website project does not require a full rebrand. Existing identity can be retained, refined for digital use or expanded only where the website needs more clarity and consistency.

Yes, when it serves the customer journey or removes useful operational friction. Digital Systems are scoped around the actual business process rather than sold as generic add-ons.

Every project includes a defined launch and handover. Ongoing care can then cover maintenance, monitoring, small improvements or a more active managed relationship depending on what the site needs.

Start with the situation

Tell us what is not working anymore.

You do not need to decide whether the project is Refresh, Custom or Signature before getting in touch. Start with the business problem and the current website. We can scope the right route from there.

A current website or a short brief is enough to start.