01
Existing website
Website Refresh
Keep the useful foundation. Replace what no longer fits.
For businesses whose website still contains useful content, assets or structure, but the presentation, mobile experience, hierarchy or enquiry journey has fallen behind the business.
May involve -
Visual direction
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Structure & hierarchy
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Mobile experience
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Enquiry journey
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Performance
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Technical implementation
Refresh only makes sense when enough of the existing foundation is still worth keeping. If structure, positioning or functionality needs major reconstruction, the project moves into Custom Website scope.
02
New direction
Custom Website
Build again around the business as it works today.
The main RDBK engagement. For businesses replacing a website completely, building a proper one for the first time, or needing substantial changes to structure, customer journeys and digital direction.
May involve -
Information architecture
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UX
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Custom design
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Responsive development
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CMS & content migration
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Forms, analytics & launch
The published starting price represents the simplest commercially legitimate custom website. It is a starting point, not an average price or a ceiling.
03
More expressive
Signature Website
Give the digital experience more room to create distinction.
For projects where art direction, storytelling, motion and interaction need to become a stronger part of how the business is perceived online.
May involve -
Deeper art direction
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Custom interaction
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Motion & transitions
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Storytelling
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Unusual compositions
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Individually composed screens
Signature means greater creative ambition. It does not automatically mean greater functional complexity: a visually simple platform can still be technically more complex than an expressive website.